European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication

European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication Results of a survey in 43 Countries

Authors	A. Zerfass P. Verhoeven A. Moreno R. Tench D. Verčič
Publication date	2016
ISBN	9783942263405
Number of pages	134
Publisher	Brussels: EACD/EUPRERA
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	Report
Note	A study conducted by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD) supported by partner PRIME Research and media partner Communication Director magazine
Language	English
Published at	http://www.communicationmonitor.eu/2016/06/13/ecm-european-communication-monitor-2016-big-data-algorithms-social-media-influencer-strategic-communication-automated-pr/ (Final published version)
Permalink to this page

Back