Media strategies in campaigns: The fight for attention

Authors
Publication date 2002
Host editors
  • C.G. Bartels
  • W.J.A. Nelissen
Book title Marketing for sustainability: towards transactional policy-making
Pages (from-to) 141-149
Publisher IOS Press
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
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