Televised advertising in the 2009 European Parliamentary elections: comparing campaign strategies and videostyles

Authors
  • L.L. Kaid
  • S. Adam
  • M. Maier
  • M. Balzer
Publication date 2011
Host editors
  • M. Maier
  • J. Strömbäck
  • L. Lee Kaid
Book title Political communication in European parliamentary elections
ISBN
  • 9781409411321
Pages (from-to) 91-110
Publisher Farnham: Ashgate
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Permalink to this page
Back