Bayesian neural networks for repeat purchase modelling in direct marketing

Authors
  • B. Baesens
  • S. Viaene
  • D. van den Poel
  • J. Vanthienen
Publication date 2002
Journal European Journal of Operational Research
Volume | Issue number 138 | 1
Pages (from-to) 191-211
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Document type Article
Published at https://doi.org/10.1016/S0377-2217(01)00129-1
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