Context considered : the relationship between media environments and advertising effects

Authors	M. Moorman
Supervisors	P.C. Neijens
Cosupervisors	E.G. Smit
Award date	03-10-2003
ISBN	9090172246 9789090172248
Number of pages	134
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	PhD thesis
Language	English
Downloads	Thesis Cover Titlepage CONTENTS Chapter 1 INTRODUCTION AND OVERVIEW Chapter 2 THE EFFECTS OF CONTEXT ON THE IMPACT OF THE ADVERTISEMENT: A LITERATURE REVIEW Chapter 3 THE EFFECTS OF MAGAZINE-INDUCED PSYCHOLOGICAL RESPONSES AND THEMATIC CONGRUENCE ON AD MEMORY AND ATTITUDE TOWARD THE AD IN A REAL-LIFE SETTING Chapter 4 THE EFFECTS OF PROGRAM INVOLVEMENT ON COMMERCIAL EXPOSURE AND RECALL IN A REAL-LIFE SETTING Chapter 5 THE EFFECTS OF PROGRAM RESPONSES ON THE PROCESSING OF COMMERCIALS PLACED AT VARIOUS POSITIONS IN THE PROGRAM AND THE BLOCK NEDERLANDSE SAMENVATTING DANKWOORD Cover
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