The Platformisation of Consumer Culture A Digital Methods Guide

Authors
  • Alessandro Caliandro
  • Alessandro Gandini
  • Lucia Bainotti
  • Guido Anselmi
Publication date 2024
ISBN
  • 9789463729567
  • 9781041188711
ISBN (electronic)
  • 9781003707264
Series Digital Studies
Number of pages 279
Publisher Amsterdam: Amsterdam University Press
Organisations
  • Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
Abstract This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
Document type Book
Note Also published by Routledge, 2024.
Language English
Published at https://doi.org/10.1515/9789048555109
Published at https://uplopen.com/books/m/10.1515/9789048555109
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