Markets of One: Creating Customer-Unique Value through Mass Customization

Authors
  • J.H. Gilmore
  • B.J. Pine
Publication date 2000
ISBN
  • 1578512387
  • 9781578512386
Publisher Boston: Harvard Business School Press
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Document type Book
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