Corporate brand: case study research

Authors
Publication date 2015
Host editors
  • T.C. Melawar
  • S.F. Syed Alwi
Book title Corporate branding: areas, arenas and approaches
ISBN
  • 9780415721110
Pages (from-to) 192-207
Publisher Abingdon: Routledge
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
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