Disinformation as a context-bound phenomenon: toward a conceptual clarification integrating actors, intentions and techniques of creation and dissemination

Although disinformation has become a popular concept, we lack an integrative conceptualization that connects the actors, intentions and techniques underlying deceptive information. In this article, we conceptualize disinformation as a context-bound deliberate act for which actors covertly deceive recipients by de-contextualizing, manipulating or fabricating information to maximize utility with the (targeted) outcome of misleading recipients. This conceptualization embeds fragmented accounts of disinformation in a networked and participatory information logic, and offers a comprehensive account of the conditions under which different actors may decide to deceive, how they deceive, and what they aim to achieve by deceiving recipients. Our conceptualization may inform (machine-learning) techniques to detect disinformation and interventions that aim to trigger suspicion by breaking through the truth-default state.