[Review of: S. Okazaki (2012) Handbook of research on international advertising]
| Authors | |
|---|---|
| Publication date | 2012 |
| Journal | International Journal of Advertising |
| Volume | Issue number | 31 | 3 |
| Pages (from-to) | 681-682 |
| Organisations |
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| Abstract | In this book review, Peter Neijens considers the Handbook of Research on International Advertising edited by Shintaro Okazki to be a seminal work, with contributions by top scholars from all over the world. It covers a wide range of topics relevant to the field of international advertising, in eight parts: Leading Thoughts, Culture, Retrospective, Research Method, The Digital Information Age, Cross-Cultural Comparison, Social Interaction, IMC and the Global Market. |
| Document type | Book/Film/Article/Exhibition review |
| Language | English |
| Published at | http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=97496&Type=PDF |
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