Employees work-related social-media use: his master's voice
| Authors | |
|---|---|
| Publication date | 12-2014 |
| Journal | Public Relations Review |
| Volume | Issue number | 40 | 5 |
| Pages (from-to) | 850-852 |
| Organisations |
|
| Abstract | This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals. |
| Document type | Article |
| Language | English |
| Published at |
https://doi.org/10.1016/j.pubrev.2014.07.001
(Final published version)
|
| Permalink to this page | |