Consuming green, living green? The moderating effect of identity relevance on the licensing effect

Open Access
Authors
Publication date 2013
Journal European Advances in Consumer Research
Event European Conference of the Association for Consumer Research 2013
Volume | Issue number 10
Pages (from-to) 292-293
Organisations
  • Faculty of Social and Behavioural Sciences (FMG)
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Note Extended abstract
Language English
Published at http://acrwebsite.org/volumes/1014138/volumes/v10e/E-10
Other links http://www.acrwebsite.org/search/search-conference-proceedings.aspx?VolumeId=78
Downloads
eacr_v10_14138 (Final published version)
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