Consuming green, living green? The moderating effect of identity relevance on the licensing effect
| Authors |
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|---|---|
| Publication date | 2013 |
| Journal | European Advances in Consumer Research |
| Event | European Conference of the Association for Consumer Research 2013 |
| Volume | Issue number | 10 |
| Pages (from-to) | 292-293 |
| Organisations |
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| Document type | Article |
| Note | Extended abstract |
| Language | English |
| Published at |
http://acrwebsite.org/volumes/1014138/volumes/v10e/E-10
(Final published version)
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| Other links | |
| Downloads |
eacr_v10_14138
(Final published version)
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| Permalink to this page | |
