“A Large Playground”: Examining the Current State and Implications of Conversational Agent Adoption in Organizations

Authors
Publication date 11-2022
Journal International Journal of Innovation and Technology Management
Article number 2250024
Volume | Issue number 19 | 7
Number of pages 23
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract
This study explores the short- and long-term expectations about adoption of conversational agents in the organizational frontline. Drawing from in-depth interviews with managers and developers in organizations that have implemented these agents, it sheds light on how the deployment of and collaboration with technology-based autonomous agents influences service activities, and expectations of changes in organizational processes. The interviews revealed that implementations are done on a rather iterative and experimental basis, often balancing the current limits of technology while aiming at improved efficiency, augmenting the work of frontline employees, and meeting the ever-growing demands from consumers.
Document type Article
Language English
Published at https://doi.org/10.1142/S0219877022500249
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