The creative brief and its strategic role in the campaign development process.

Authors
Publication date 2007
Host editors
  • G.J. Tellis
  • T. Ambler
Book title Handbook of advertising
Pages (from-to) 173-185
Publisher London, UK: Sage
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
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