New advertising formats: how persuasion knowledge affects consumer responses

Authors
Publication date 2012
Journal Journal of Marketing Communications
Volume | Issue number 18 | 1
Pages (from-to) 1-4
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Language English
Published at https://doi.org/10.1080/13527266.2011.620762
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