Let's talk about alcohol: The role of interpersonal communication and health campaigns

Inspired by the varying degrees of success of health campaigns, this dissertation shows that interpersonal communication plays a vital role for the prediction of health behaviors and health campaign effects. In the context of alcohol abuse and binge drinking, this dissertation provides insight into (1) the interaction between health campaigns and interpersonal communication, (2) the effects of conversational valence (how negatively or positively people discuss health issues) on health determinants, (3) the influence of health campaign exposure and campaign-induced emotions on conversational valence, and (4) the role of self-persuasion for interpersonal communication effects.