Corporate Deaccessioning from a Narrative Viewpoint, or: What Stories do Artworks (No Longer) Tell?
| Authors | |
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| Publication date | 2025 |
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| Book title | Corporate Collecting in the Worlds of Arts, Business and Cultural Heritage |
| ISBN |
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| Pages (from-to) | 110-123 |
| Number of pages | 14 |
| Publisher | Rotterdam: nai/010 publishers |
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| Abstract | This contribution opens up a methodological approach to the question of selling (parts) of corporate art collections, by means of narrativity theory. It argues that selling works of art (or entire collections) is not due to external factors such as economic downturns or changes in management of the companies in question, but is part of the normal dynamics. It can be explained by looking at the legitimation of corporate art and its use in the context of brand image and CSR strategies. |
| Document type | Chapter |
| Note | Physical copy available through UvA catalogue. |
| Language | English |
| Other links | |
| Downloads |
NAi010_Binnenwerk_Corporate_Collecting_digitaal_gebruik_22-01
(Final published version)
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