Lego Takes Customers’ Innovations Further

Authors
  • M. Beretta
  • L. Dahlander
  • L. Frederiksen
  • A. Thomas ORCID logo
Publication date 2023
Journal MIT Sloan Management Review
Volume | Issue number 65 | 1
Pages (from-to) 34-37
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Abstract Three new insights about Lego Group’s open innovation practices highlight the benefits of integrating customer communities into product development operations.
Document type Article
Language English
Published at https://sloanreview.mit.edu/article/lego-takes-customers-innovations-further/ https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=172007469&site=ehost-live&scope=site
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