Van customer media naar content marketing

Authors
Publication date 2011
Host editors
  • S. de Bakker
  • S. van den Boom
  • P. Kerkhof
  • P. Luit
Book title Help, ze willen 'vrienden' worden
ISBN
  • 9789081475600
Series Relatiemedia, 4
Pages (from-to) 17-25
Publisher Heemstede: Customer Media Council
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language Dutch
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