Gaining access to information at a municipality website: a question of age?

The number of senior citizens is increasing quickly. The use of new media is also on the rise in our information society. Websites are an important tool for (local) governments to provide information to their citizens. If we want information supply through ICT to remain available to senior citizens in order to ensure their access to the digital information sources, we need to gain insight into their navigation behaviour. This paper therefore presents the results of an explorative eye-tracking study at a Dutch municipality which focuses on the question whether senior citizens do indeed navigate websites differently from younger citizens.