Insta-impact met inhaken? Creativiteit is de sleutel voor succes
| Authors | |
|---|---|
| Publication date | 2021 |
| Journal | Tijdschrift voor Communicatiewetenschap |
| Volume | Issue number | 49 | 1 |
| Pages (from-to) | 85-89 |
| Organisations |
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| Document type | Article |
| Note | Dit artikel is gebaseerd op het artikel dat eerder is in het Engels: K. Mazerant, L.M. Willemsen, P.C. Neijens and G. van Noort (2021) 'Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing' in Journal of Interactive Marketing vol. 53, p. 15-31. |
| Language | Dutch |
| Related publication | Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing |
| Published at | https://doi.org/10.5117/TCW2021.1.005.MAZE |
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