A model examining relationships among team identification, sport spectators' motives, perceived service quality, and satisfaction
| Authors |
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L.S. Gau
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M.T. Gailliot
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M. Brady
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| Publication date |
2007
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| Host editors |
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| Book title |
Sport marketing across the spectrum: Research from emerging, developing, and established scholars
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| Publisher |
Morgantown WV: Fitness Information Technology, Inc
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| Organisations |
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Faculty of Social and Behavioural Sciences (FMG) - Psychology Research Institute (PsyRes)
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| Document type |
Chapter
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