Development and validation of the Material Values Scale for children

Open Access
Authors
Publication date 2011
Host editors
  • M. Eisend
  • T. Langner
Book title The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]
Event 10th International Conference on Research in Advertising (ICORIA)
Publisher European Advertising Academy
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Conference contribution
Language English
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