When Nature Competes: Rewarding Nature Experiences Can Undermine Prosocial and Pro-Environmental Behavior
| Authors |
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| Publication date | 05-2026 |
| Journal | Journal of Environmental Psychology |
| Article number | 103033 |
| Volume | Issue number | 111 |
| Number of pages | 10 |
| Organisations |
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| Abstract |
Highlights
• Nature exposure is often linked to increases in prosocial and proenvironmental behaviour.• In a choice task, we let nature (vs. urban traffic) videos compete with effortful donation-generating slider tasks. • In Studies 1 and 2, participants chose nature over urban traffic videos more often than donation-generating slider tasks.•In Study 3 (hypothetical proenvironmental choices), this nature advantage was no longer statistically significant. • The desire to experience nature may sometimes come at the expense of prosocial and proenvironmental behaviour. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.1016/j.jenvp.2026.103033 |
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| Supplementary materials |
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