| Authors |
|
| Publication date |
2017
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| Host editors |
|
| Book title |
The International Encyclopedia of Communication Research Methods
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| ISBN |
|
| ISBN (electronic) |
|
| Series |
The Wiley Blackwell-ICA International Encyclopedias of Communication
|
| Volume | Issue number |
2
|
| Number of pages |
5
|
| Publisher |
Hoboken, NJ: Wiley Blackwell
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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| Abstract |
Multidimensional scaling (MDS) is a class of statistical models that are used to represent proximity data, such as similarity judgments, preference or choice data, in a multidimensional space. MDS is frequently applied in psychology and marketing but it is also a valuable method for many questions in communication science. This entry introduces the main principles and types of MDS discerning exploratory and confirmatory approaches.
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| Document type |
Entry for encyclopedia/dictionary
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| Language |
English
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| Published at |
https://doi.org/10.1002/9781118901731.iecrm0159
|
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