The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: the moderating role of affective orientation

Authors
Publication date 2010
Journal Advances in Consumer Research
Volume | Issue number 37
Pages (from-to) 801-802
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Language English
Published at http://www.acrwebsite.org/volumes/v37/FinalPapers/505035_101308_v1.doc
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