Brand placements in fashion TV series
| Authors |
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| Publication date | 2015 |
| Host editors |
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| Book title | Advances in advertising research (vol. V): Extending the boundaries of advertising |
| ISBN |
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| ISBN (electronic) |
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| Event | International Conference on Research in Advertising, Zagreb, Croatia, 27-06-2013 / 29-06-2013 |
| Pages (from-to) | 217-228 |
| Publisher | Wiesbaden: Springer Gabler |
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| Abstract | Recently Fashion TV series have gained more and more popularity among young women worldwide (Dehnart 2008; Seidman 2010). Fashion TV series are an immensely popular TV genre portraying the world of fashion and the accompanying glamorous lifestyle. |
| Document type | Conference contribution |
| Language | English |
| Published at | https://doi.org/10.1007/978-3-658-08132-4_16 |
| Downloads |
Fakkert2015_Chapter_BrandPlacementsInFashionTVSeri
(Final published version)
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| Permalink to this page | |
