Non-Fiction Transmedia: Seriality and Forensics in Media Sport

The article uses two examples (from 1908 and 1966) to analyse in greater detail why and how sport’s transmedia dynamic is very much fostered by the close interrelations between the seriality of sport events and the forensic attitude of fans. Two arguments are of special importance: (1) While social media add to forensic fandom’s proliferation, it was sport’s strongly serialized evaluation of performances that actually triggered the “spreadability” of sport-related topics across different media, first doing so at the end of the 19th century. What is more, modern sport owes its very existence to the cross-media circulation of its events. (2) So far, transmedia has mainly been researched with respect to fictional content, yet existing research on documentary transmedia forms and social media seriality has shown that the inclusion of non-fiction can broaden our knowledge of how storytelling sprawls across media and takes advantage of their specific affordances. This, I want to argue, ensures that sport is an insightful and important example for the understanding of transmedia world-building.