The strategic function of variants of pragmatic argumentation in health brochures

Authors
Publication date 2017
Host editors
  • F.H. van Eemeren
  • W. Peng
Book title Contextualizing Pragma-Dialectics
ISBN
  • 9789027211293
ISBN (electronic)
  • 9789027264800
Series Argumentation in context
Pages (from-to) 93-107
Publisher Amsterdam: John Benjamins Publishing Company
Organisations
  • Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam Center for Language and Communication (ACLC)
Abstract In this chapter, I examine the strategic function of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criticism of or possible alternatives to the proposed action.
Document type Chapter
Language English
Published at
Permalink to this page
Back