Language that Captivates the Audience: Predicting Affective Ratings of TED Talks in a Multi-Label Classification Task

The aim of the paper is twofold: (1) to automatically predict the ratings assigned by viewers to 14 categories available for TED talks in a multi-label classification task and (2) to determine what types of features drive classification accuracy for each of the categories. The focus is on features of language usage from five groups pertaining to syntactic complexity, lexical richness, register-based n-gram measures, information-theoretic measures and LIWC-style measures. We show that a Recurrent Neural Network classifier trained exclusively on within-text distributions of such features can reach relatively high levels of overall accuracy (69%) across the 14 categories. We find that features from two groups are strong predictors of the affective ratings across all categories and that there are distinct patterns of language usage for each rating category.