Country images: why they influence consumers

Authors
Publication date 2010
Host editors
  • F.M. Go
  • R. Govers
Book title Place branding in the new age of innovation
ISBN
  • 9780230279544
Series International place branding yearbook, 2010
Pages (from-to) 45-51
Publisher Basingstoke: Palgrave Macmillan
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
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