Media multitasking with television news: the interaction of content and audience factors.

Open Access
Authors
Publication date 2015
Host editors
  • I.B. Banks
  • P. de Pelsmacker
  • S. Okazaki
Book title Advances in advertising research (vol. V): extending the boundaries of advertising
ISBN
  • 9783658081317
ISBN (electronic)
  • 9783658081324
Series European Advertising Academy
Event International Conference on Research in Advertising, Zagreb, Croatia, 27-06-2013 / 29-06-2013
Pages (from-to) 129-141
Publisher Wiesbaden: Springer Gabler
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract News programs are an important source of revenue for the media and communications industry. The FCC (2011) reports that advertising on news programs accounts for around 40% of a TV station’s revenue. A more recent report by the Pew Research Center (2013) points out that revenue from advertising expenditure on cable, local TV, and digital news platforms grew by at least 5% from 2011 to 2012.
Document type Conference contribution
Language English
Published at https://doi.org/10.1007/978-3-658-08132-4_10
Downloads
Media multitasking with television news (Final published version)
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