Hoe breng je 'goed doen' het best over het voetlicht: feitelijk of verhalend?
| Authors | |
|---|---|
| Publication date | 30-03-2022 |
| Publisher | Adformatie |
| Organisations |
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| Abstract | Welke invloed heeft storytelling over corporate social responsibility op de 'ontvanger'en uiteindelijk de reputatie? Een onderzoek. |
| Document type | Web publication or website |
| Note | Samenvatting van: Boukes, M. & LaMarre, H. (2021). Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility. Public Relations Review, 47(5), 102107. |
| Language | Dutch |
| Related publication | Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions <i>via</i> character identification, transportation, and message credibility |
| Published at | https://www.adformatie.nl/pr/hoe-breng-je-goed-doen-het-best-over-het-voetlich |
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