Conversations about local media and their role in community integration

For decades, scholars have been interested in the relationship between community integration and local media use. Some have argued that the use of the local media furthers integration. Others have seen integration into a community as a prerequisite for attention to the media. In this study, a survey explored whether a relationship between the two dimensions actually exists and whether personal conversations about media topics could link both phenomena. The results show that social integration is not only related to media use, but also to conversations specifically about media content. Thus, the media's contribution to community integration could be an indirect one, by facilitating conversations and by helping integrate individuals socially through conversational topics.