The Pocketbook of Audience Research
| Authors |
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| Publication date |
2024
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| ISBN |
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9781032325118
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9781032325132
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| ISBN (electronic) |
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| Number of pages |
193
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| Publisher |
London: Routledge
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| Organisations |
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Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
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| Abstract |
Focusing on qualitative methods for audience research, the Pocketbook of Audience Research focuses on contemporary global television and cross-media examples to expain how collective meaning making can be understood. It offers discussion of the key theoretical that ground audience research in media and cultural studies from a humanities perspective.
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| Document type |
Book
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| Language |
English
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| Published at |
https://doi.org/10.4324/9781003315421
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