The communication grid: an introduction of a model of four communication strategies
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| Publication date | 06-2004 |
| Journal | Public Relations Review |
| Volume | Issue number | 30 | 2 |
| Pages (from-to) | 123-143 |
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| Abstract | Increasing numbers of professionals in public relations consider themselves to be strategic managers and consultants. Surprisingly, they have difficulty in making clear what it really is that they manage and what their consultations truly represent, what aims they have and what strategies they use. In this article I present a model consisting of basic communication strategies, derived from communication theory and rooted in described public relations approaches in the Netherlands. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.1016/j.pubrev.2004.01.002 |
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