The role of media sequence and involvement in cross-media campaigns

Authors
Publication date 2010
Journal Conference papers: International Communication Association: annual meeting
Event 60th Annual ICA Conference, Singapore
Volume | Issue number 2010
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Note Paper presented at the 60th Annual Conference of the International Communication Association
Language English
Published at
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