Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education
| Authors | |
|---|---|
| Publication date | 2020 |
| Journal | Communications : The European Journal of Communication Research |
| Volume | Issue number | 45 | 3 |
| Pages (from-to) | 378-388 |
| Organisations |
|
| Abstract | This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented. |
| Document type | Article |
| Note | In special issue: Native and Embedded Advertising Formats in the Digital World. |
| Language | English |
| Published at |
https://doi.org/10.1515/commun-2019-0120
(Final published version)
|
| Downloads | |
| Permalink to this page | |
