| Authors |
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| Publication date |
2020
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| Journal |
Communications : The European Journal of Communication Research
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| Volume | Issue number |
45 | 3
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| Pages (from-to) |
378-388
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| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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| Abstract |
This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented.
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| Document type |
Article
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| Note |
In special issue: Native and Embedded Advertising Formats in the Digital World.
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| Language |
English
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| Published at |
https://doi.org/10.1515/commun-2019-0120
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