Advertising effectiveness, measurement of

Open Access
Authors
Publication date 2015
Host editors
  • W. Donsbach
Book title The concise encyclopedia of communication
ISBN
  • 9781118789308
  • 9781118789322
ISBN (electronic)
  • 9781118789315
  • 9781118789353
Pages (from-to) 11-12
Publisher Chichester: Wiley Blackwell
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Published at https://doi.org/10.1002/9781118789353.ch1
Downloads
430563 (Final published version)
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