Systematic Review of Household Water Conservation Interventions Using the Information–Motivation–Behavioral Skills Model

Increasing droughts and water shortages are intensifying the need for residential water conservation. We identify and classify 24 water conservation studies using the information–motivation–behavioral skills (IMB) model by categorizing interventions based on content and water conservation effectiveness. This synthesis revealed several insights. First, all of the interventions used information, motivation, and/or behavioral skills, suggesting that water conservation interventions can be interpreted within the IMB framework. Second, interventions with two or more IMB components led to reductions in water usage, but the average effect sizes between different types of interventions were similar and there was a considerable range around these averages. To the extent that intervention effectiveness is driven by populations lacking specific IMB components, more elicitation research to identify gaps in specific populations could support greater effectiveness. Designing interventions explicitly with the IMB model would facilitate comparability across studies and could support a better understanding of water conservation interventions.