The strategic function of variants of pragmatic argumentation in health brochures

Authors
Publication date 2014
Host editors
  • S. Rubinelli
  • A.F. Snoeck Henkemans
Book title Argumentation and health
ISBN
  • 9789027242525
ISBN (electronic)
  • 9789027269843
Series Benjamins current topics, 64
Pages (from-to) 97-112
Publisher Amsterdam: John Benjamins Publishing Company
Organisations
  • Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
Abstract In this chapter, I examine the strategic function of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic maneuver that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criticism of or possible alternatives to the proposed action.
Document type Chapter
Note Originally published in Journal of Argumentation in Context, Vol. 1:1 (2012).
Language English
Published at
https://doi.org/10.1075/jaic.1.1.08pop (Accepted author manuscript)
https://doi.org/10.1075/bct.64 (Final published version)
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