Urban Mediatization and Planetary Gentrification: The Rise and Fall of a Favela across Media Platforms

We are today increasingly experiencing the city through interfaces of platforms like Google Maps, Instagram, TripAdvisor, Airbnb, and Yelp. As our very sense of the city is shaped by these technological interfaces, the media are acquiring a constitutive role in reshaping contemporary urbanity. To conceptualize how media represent urban change, this paper draws on media studies and particularly the concept of “mediatization.” The paper studies the changing media representations of the gentrification of Rio de Janeiro’s favela Vidigal over fifteen years across different media. Using computational methods and interpretative analysis, we find that global media representations represented Vidigal as a site for adventure and investment. However, the media representations are far from monolithic. At one moment, they mobilize cosmopolitan fascination with the “other,” promoting slum tourism gentrification. At the next, they amplify critiques of gentrification and local protests against displacement. We argue that media representations are driven by their own variegated forces and cultures, which are increasingly coming to shape the dynamics of urban imaginaries.