- How to improve attitudes toward disliked groups: The effects of narrative versus numerical evidence on political persuasion
- Communication Research
- Volume | Issue number
- 43 | 6
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
We propose a model of how messages about groups one personally dislikes affect individual attitudes. We build upon theories of message persuasion and out-group acceptance to account for evidence type (numerical vs. narrative), facilitating conditions (encouraging empathy vs. objectivity), and the underlying mechanisms (immersion). We test this model in a pretest-posttest experiment, in which a sample of Americans (N = 601) read counter-attitudinal commentaries below articles presenting either narrative or numerical evidence about illegal immigrants or same-sex couples. Narratives led to greater message acceptance and greater immersion, especially in the empathetic condition. In turn, numerical messages led to self-perceived attitude change in the objective condition. Persuasive effects of narratives in the empathetic, but not the objective, condition were mediated by immersion.
- go to publisher's site
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.