- The power of regression to the mean: a social norm study revisited
- European Journal of Social Psychology
- Volume | Issue number
- 45 | 4
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This research follows up on a study by Schultz et al. (2007), in which the effect of a social norm intervention on energy consumption was examined. The present studies included control groups to examine whether social norm effects would persist beyond regression to the mean. Both studies had a 2 (baseline consumption: below mean versus above mean) × 2 (message condition: no-message control versus norm message) design. Based on baseline fruit (Study 1) or unhealthy snack (Study 2) consumption, students were classified as above mean or below mean for consumption. One week later, half of the students in the above-mean and below-mean groups received normative feedback; control groups did not. Neither study showed an effect of norm messages on behavior relative to control, providing evidence for regression to the mean as an alternative explanation. Findings highlight the importance of control groups to distinguish social norm intervention effects from mere regression to the mean.
- go to publisher's site
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.