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Author
G.M.M. Kuipers
Y.F. Chow
E. van der Laan
Year
2014
Title
Vogue and the possibility of cosmopolitics: race, health and cosmopolitan engagement in the global beauty industry
Journal
Ethnic and Racial Studies
Volume | Issue number
37 | 12
Pages (from-to)
2158-2175
Document type
Article
Faculty
Faculty of Social and Behavioural Sciences (FMG)
Institute
Amsterdam Institute for Social Science Research (AISSR)
Abstract
This article explores the possibility of cosmopolitics, using the global magazine franchise Vogue as our starting point. Drawing on Saito's conceptualizations of cosmopolitanism, we investigate whether Vogue promotes cosmopolitan engagement, which we define as promotion of human diversity, cultural omnivorousness and cosmopolitics. Our analysis focuses on racial diversity and health, two moral issues recently addressed by Vogue itself. We present a content analysis of Vogue and media coverage of Vogue in China, the Netherlands and the USA. We conclude that Vogue, because of its global basis, high status and reliance on visual materials, has the potential to address and unite transnational publics around global issues. However, the success of such attempts depends on local cultural and institutional contexts and the role of local actors, who may adopt, but also reframe or ignore, attempts to promote cosmopolitan engagement.
URL
go to publisher's site
Language
English
Note
In special issue: Books, bodies, and bronzes: comparing sites of global citizenship creation.
Permalink
http://hdl.handle.net/11245/1.462716

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