- Imagineering the city
- Book title
- Cities & economic change: restructuring and dislocation in the global metropolis
- Pages (from-to)
- London: Sage
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam Institute for Social Science Research (AISSR)
Cities today are products. The urban experience is commodified into marketable items by urban entrepreneurs. Urban administrations, city marketers, politicians, local businesses and other actors all over the world are developing entrepreneurial strategies to sell their city. From "‘I ♥ New York"’ to "‘The Fairest Cape of them All"’ to "‘I AMsterdam"’, cities compete for investment and tourists in the globalized economy and the age of mediatization. This chapter investigates such forms of place marketing and looks into gender, sex and ethnicity as repertoires for contemporary imagineering.
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