- To shave or not to shave?
- Book title
- HCI in business: first International Conference, HCIB 2014, held as part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014: proceedings
- Pages (from-to)
- Cham: Springer
- Lecture Notes in Computer Science
- Volume | Edition (Serie)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This study explores whether wearing a beard in a LinkedIn profile picture affects a candidate’s prospects of being invited for a job interview and whether this is contingent on the type of job vacancy. Based on Ohanian’s (1990) three sub dimensions of credibility, three different job vacancies were constructed: (1) architect for an expertise-job, (2) back cashier officer for a trustworthiness-job, and (3) sales representative for an attractiveness-job. Results of a 2 (candidate: beard versus no beard) x 3 (job type: expertise, trustworthiness, attractiveness) experiment conducted among 216 participants show that bearded candidates are perceived as having more expertise than cleanshaven
candidates. Moreover, a candidate’s perceived expertise is a significant predictor of the intention to invite the candidate for a job interview. Theoretical and practical implications of these findings are discussed.
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