Investigating the prevalence and predictors of media multitasking across countries
International Journal of Communication
Faculty of Social and Behavioural Sciences (FMG)
Amsterdam School of Communication Research (ASCoR)
This study provides insight into the prevalence and predictors of different forms of media multitasking across different countries.
Results of a survey of 5,973 participants from six countries (the United States, the United Kingdom, Germany, the Netherlands,
Spain, and France) demonstrated that media multitasking is most common in the United States and is least common in the Netherlands.
The study demonstrates that the type of media multitasking differs across countries. Whereas media multitasking with combinations
of new media is most prevalent in countries characterized as polychronic, media multitasking with traditional media is most
prevalent in countries that can be characterized as monochronic. Demographics predict media multitasking differently across
countries, with the exception of age, which is a universal predictor.
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let
the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible
and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands.
You will be contacted as soon as possible.