- Corporate social responsibility in the coffee sector: The dynamics of MNC responses and code development
- European Management Journal
- Volume | Issue number
- 23 | 2
- Pages (from-to)
- Document type
- Faculty of Economics and Business (FEB)
- Amsterdam Business School Research Institute (ABS-RI)
Since the collapse of the international coffee agreement in 1989, attention has increasingly focused on the role of multinational corporations in this sector. As the main actors in the international coffee chain, companies such as Sara Lee/Douwe Egberts, Nestlé and Kraft have been pressurised to show their responsibility in dealing with the crisis, and helping find a solution to the problem of which they are part as well. This article analyses the dynamic development of multinationals' corporate responses and the interaction with the different stakeholders, which has resulted in a cascade of codes of conduct over the years. The peculiarities, dilemmas and challenges related to the recent multistakeholder 'Common Code for the Coffee Community' will be outlined, as well its (im)possibilities in dealing with the coffee crisis.
- go to publisher's site
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.